The true secret to a recession-proof career
Earned More Than TEN TIMES My Salary, And I Was About To Stop Him From
Buying His Wife The Porsche He Had Promised Her...
The Amazing Secret Behind
THE Single Most Important Skill You Can Learn To Thrive In Your Job
- No Matter What The Economy Is Doing!"
I'll share with you that amazing (and completely true) story in
a moment, but I think it's important to talk about what's happening
at the moment...
There's no getting away from it.
Banking crisis. Recession. Shorter working weeks or pay cuts just to
keep your job.
Our generation has to face up to something that we never thought
we would. The 'glory' years have gone. Instead of looking where to go
on vacation, we're now having to look at how we can conserve gas!
Yet - there are a few people who are actually doing OK. Even in companies
which are struggling. These people are quietly continuing their upward
career path - knowing that, no matter if the company they work for collapses
- then they will ALWAYS be able to EASILY just walk into another, often
better paid, job!
You don't hear about these people on the news. Yet - they are still
taking the same wonderful vacation as they did last year, and have just
upgraded their car.
In fact - they are thriving whilst other people living in the same
street as them are struggling to pull enough money together to pay their
industries are up against the wall. Yet - these people are literally
GUARANTEED a 'job for life'!
fact. They are just like you and me.
They could be your neighbor, your best friend, their spouse...or even
a member of your own family!
Yet - it could quite easily be YOU!
You see...these people have mastered a skill that others believe you
have to eat a dry text book to understand. (I know - I have got the
letters after my name to prove how mundane some of it is!)
So, what is this skill? This single thing that, above all else - will
ensure that YOU are that person who is safe - no matter what else is
going on in the economy?
The skill that will enable you to thrive and succeed in your
job is - LEADERSHIP!
Now - I'm not for a moment suddenly going to tell you that, overnight,
you must suddenly step up and run your department, or take on more responsibility!
Nope. Leadership is as much about self-leadership as it is leadership
of other people.
And, it is also perhaps one of the most misunderstood areas of working
life. High-flyers seem to have confidence and leadership abilities in
abundance, and perhaps you look at them and think that YOU could never
be like them.
WRONG! Just like any other skill - leadership is something that can
be learned by ANYBODY - even if you have so far, not really amounted
Are Four Good Reasons Why YOU Can Become A Leader - No Matter
What Your Background, Experience, Or Ability...
#1 : Leaders are NOT born - they are 'made'
WHY: Nobody is automatically born a great leader. It is commonly
accepted that the core traits of your adult life are formed up
until the age of 7. So - it is the influence of your parents,
siblings, and friends that primarily determine the sort of person
you believe yourself to be. The good thing is that, with the right
mindset - you CAN 'unlearn' much of this conditioning from your
REASON #2 : Your current
role absolutely doesn't define who you are!
WHY : Just because you are a clerk, secretary, or supervisor -
it doesn't mean that you don't RIGHT NOW have the ability to become
a great leader! Leadership begins with what you believe yourself
capable of being, and take it from me, whatever your current role,
you are SO much more capable than you would ever believe!
REASON #3 : Leadership isn't
about managing people or tasks - it's more about managing yourself
WHY : If you don't have the confidence to take charge and to make
decisions then, without realizing it, you are giving out a signal
that you aren't ready to 'step up'. A great leader can know NOTHING
about the actual work involved in the workplace - yet still turn
it around. And yes - YOU can learn how, too!
REASON #4 : Leadership is
not just about work...it's about life
WHY : Sure - being a leader at work is certainly a useful skill.
However...you wouldn't believe the impact that being more in control
of your own work life can have on ALL areas of your life. The
confidence you get from learning more about becoming a leader
will rub off, and it will give you the ability to take charge
of your finances, your relationships, and your home life in general,
see - hidden behind all those dry corporate books in the 'Business'
section of your bookstore is a skill that, when you learn it, will fundamentally
change not only your working life, but your entire life in general!
However, you need to be careful as there is an awful lot of misinformation
about leadership online. One website says one thing...another 'expert'
claims that something else works instead!
It's often difficult
to get behind the dry theory that surrounds leadership...and find something
that you can EASILY apply tomorrow when you go into work!
before I share with you what I've discovered...I think I should introduce
myself. My name is Gary Vurnum. Despite being one of the most recognized
self-improvement experts online (I've been doing this since 2001).
Many people know the story about how I started teaching what I knew
(because of my seriously ill son, Connor - who is no longer with us).
But - what you may not know is that I was once a serious 'career-man'
- balancing a young family with working all hours and weekends - with
a two-hour commute each way into a seriously pressured work environment.
Here's just one example of how I (without realizing it at the time)
- applied what I am going to share with you...
Now for that story...
Was Screaming And Shouting As He Threw The Stapler At Me! Even
Though I Knew I Was Right, I Felt Like Backing Down.
But I Took A Big Gulp And Just Stood My Ground ...
nearly fifteen years, I worked in the City Of London managing
the 'back-office' of a merchant bank - where all of the paperwork
generated by the deals of the high-flying traders got processed.
So - you could say that I've experienced some pressured environments,
where millions of dollars were on the line. Mess up processing
a trade correctly, and the bank can lose thousands!
I also had the role of signing off on the final trading figures
for the entire trading floor. One year, as a 26-year-old junior
manager, I had to challenge the senior manager of the trading
floor over the fact that he believed that his team were entitled
to bonus over $1,000,000 - and I DIDN'T!
Here I was, challenging an experienced 50-year-old executive
who earned more than TEN TIMES my salary! He even let slip that
he had promised his wife a brand-new Porsche with his bonus!
Put it this way - it would have been so much easier to back down.
But - I believed in my own abilities to such a degree that I stood
my ground, and despite it all - was proved right! Within 24-hours
that head of the trading floor was quietly asked to leave!
Little did I know back then the ability to back myself wasn't
something I was born with (I was raised in a very average family
household where both my parents worked hard at 'normal' jobs to
provide for me and my brothers and sister) - this skill of self-leadership
was something I had taught myself over the years of looking at
how other great leaders had acted.
I fully admit that, where leadership is concerned, I'm certainly not
the world's greatest expert.
So, even though I may be more qualified than most - I also I hunted
down everything I could online, using my experience to weed out the
stuff that I knew blatantly wouldn't work from the 'gold' - often hidden
literally in the backwaters of the Internet.
In fact, I also searched in almost all of bookstores too. I had to wade
through so much dry theory my head hurt! And often, when I tried to
apply theory in real life, it didn't even work!
Bet you've bought similar stuff to me without getting decent results
realized why most of the books I read don't work. First, they are
just GENERAL leadership books that don't really get to the bottom of
what we really need to know!
Secondly, most of the so-called 'leadership expert' writers weren't
the REAL writers! Most books in the bookstores these days are actually
written by researchers or 'ghostwriters' - who don't actually have an
expertise but are just great writers!
like I mentioned before - much of what is written about leadership is
just 'business school' talk - tied up in dry theory written by academics
who haven't even set foot in an office - let alone have managed real
ended up doing my own research to find out the truth about these leadership
'secrets' so that I could really get to the bottom of what was really
important to know. (And of course, I wanted to learn as much as these
'phonies' so that I didn't end up buying another dud book!)
I trawled out my own personal notes from my old business courses I had
taken (as I had mistakenly believed that the key to success in life
is getting an MBA. It isn't!). Plus, I dug out all of the notes from
previous Programs and 1-on-1 coaching calls I'd had over the years.
Then, I surfed the internet, burning the midnight oil to read articles
and forum posts to make sure that I will share with you was consistent.
Plus, of course, I did not forget about the tips I've gathered from
books I've bought from the local bookstores.
Phew! It was a lot of work. But if you were to ask me whether it was
worth the effort, I'll say YES because I finally got my answers. In
fact, I'd like to think that I now know as much about leadership as
any of the so-called 'experts' out there!.
Back to the purpose of this letter
"Isn't It Time
That YOU Used The 'Secret' Of Leadership To Make YOU Indispensable -
No Matter What Job You Have?"
It's taken me months of hard work to pull together, but I truly believe
that here's your ticket to fast-track learn just that.
It's time for you to start believing that you ARE more than capable
of becoming a great leader! Remember - you CAN learn to become a leader
- no matter where you are starting from!
Leadership Secret - How To Turn Yourself From An Also-Ran Into A Star
unlike ANY leadership information you might get from an expert, because
it's researched from people who have personal experience. Ask yourself,
if you want to learn how to fly, would you ask a sailor to teach you
or an airplane pilot?
said, "The Leadership Secret" is a collection of tips and
secrets, not only from my own experience, but also from many people
who spend a lot of time finding out what truly works (like you and me),
instead of opinions of a single 'leadership expert'.
is that, I expect that like me, you probably don't have a lot of time
to spend wading through an e-book on your computer. I expect that you've
already got a few of them lying around on your desktop unread like I
have, haven't you?!
So...thanks to wonders of modern technology, I have designed
"The Leadership Secret" in a way that you cannot help but
learn and take action from. This Program is unlike any other online.
In A Matter Of
Minutes Each Week...You Can Learn The 'Real Life' Secrets Behind Leadership
That Have Been Hidden For Years Behind Those Dry Business Books.
what you get when you have decided to discover "The Leadership
EVERY WEEK for just 20 weeks...you will get FOUR mini-lessons, each
of which will only take just a few minutes to learn, understand, and
is what you get EACH WEEK...
Videos Of Each Of The FOUR Mini-Lessons
to recent advances in technology - you will be able to watch each
mini-lesson as a professionally recorded video presentation. These
are for you if you prefer to watch, listen, and read at the same
time - just like you would at a normal seminar!
You can view them via 'streaming' online, or you can download
the video files which can be easily played on your computer whenever
you need to reference them.
Audio Recordings Of Each Of The FOUR Mini-Lessons
these professionally recorded audios, each mini-lesson is explained
in depth, but also in an easy-to-understand way so that you can
fully grasp what you need to learn.
Available as an mp3 download so you can either listen via your
iPod or other mp3 player, or via your PC - wherever you are.
Fully Edited Transcriptions Of Each Of The FOUR Mini-Lessons
have been personally edited by me (I hate it when recordings aren't
edited for reading properly!)
If, like me, you prefer to read rather than listen, then this
is for you. Handy to print out and read when you feel like it,
these transcriptions cover word-for-word each of the FOUR mini-lessons,
but have been edited properly as if they had been written first.
Self-Analysis Questions Workbook Covering All Mini-Lessons
key to understanding what you are learning is to look at how to
apply it to YOUR life. Each week you will also receive a 'workbook'
designed for you to print out and work through.
You will have a question about each of the FOUR mini-lessons for
that week, which is designed to get you focusing on how to APPLY
what you learn from each lesson. I purposely added these as this
is the most powerful way to really understand what you are learning,
based upon my experiences with previous coaching clients.
Unique Motivational Screensaver
week...you will also get a new screensaver full of uplifting and
inspiring images to keep you focused on the positive even when
you aren't using this Program.
Every image also includes a motivating and inspirational quote
designed to get you thinking about what is possible in your life.
Ideal as a little 'pick me up' - each screensaver is full of unique
images which will be constantly reminding you that your life CAN
be so much more happy and positive!
mini-lesson is designed to last just a few minutes. That way - you don't
need to set aside hours of time to learn how to use leadership to revolutionize
your career, you can just find a time that suits you and your lifestyle.
You're much more likely to take action and actually make the most of
this Program if you don't have to suddenly find hours every week to
use it! This is why many 'home study courses' never work - because you
never quite find the time to work through them!
Not only that, because each mini-lesson is available in video,
audio, and written transcript - you can learn in the way that YOU prefer
we've established how I will deliver my eye-opening discoveries about
how YOU can turn yourself into an uncontrollable force at work.
Now let's look at what
you learn from JUST Week One alone...
Why good leadership is more than just being at the front of
secret of using your opponents for inspiration!
crucial personality trait you must learn in order to succeed
- Why it is essential that you learn new skills
in a specific way
offering help first can get you help more quickly
- The secret to helping you see a positive outcome
- no matter what
four simple steps you can take to ensure that you are working with
- How to establish how the decisions you make
now will affect your future
an event way back in 1945 can help you become a better leader
- The secret lesson of leadership from your childhood
you must unlearn most of what you have learned at school!
- The leadership power of humility - and how
to use it
you should use a standard goal-setting theory on yourself!
- Why 'wasting time' on fun can help your leadership
to do every day to ensure you reach any goal you set
- The one thing you shouldn't do, otherwise you
will immediately lose your power
it is crucial that you be this specific type of person
- The single thing that all successful leaders
have that most people don't!
only that...here's just some what you will discover in the first month...
The one thing you shouldn't do when trying to influence people
- How to immediately get to the point where
you can make quick decisions
undeniable secret of active listening - and how to to do
secret to making your work enjoyable
single sentence uttered by a Greek Philospher that will change how
you look at life
secret that will determine how successful you can become
misconception of the influence of other people - and how to change
risk-taking secret of assertiveness when it matters most
most important role as a leader which has nothing to do with you!
to pull yourself out of a negative slump - no matter what it is
to immediately know whether you should employ someone or have them
on your team
simple thing you can do to show your employer that you should become
two most significant questions you should ask yourself to conquer
the biggest reason you may not have succeed is not the fear
11 personal attributes of leadership and how you should use them
secret of thinking strategically when it matters most
to develop a team at the same time as developing yourself
it is absolutely crucial that you must develop your own leadership
to use an empowered leadership style to get the most from your team
you do this one single thing, you will never get respect
from the people who work for you
to easily move away from an 'us' and 'them' mentality
it is possible for you to become a great leader - no matter what level
of experience you have
much, much, more...
- this is just a sample of what you will learn in just the first 4 weeks!
Imagine what you will discover about how to use your new leadership
skills to 'recession-proof' your career - after the entire 20-week Program!
put together these steps and first-rate tips for you to start finally
truly getting to the bottom of understanding everything you need to
know about leadership. Within minutes you'll begin to discover what
I have spent months researching. How great is that?!
I won't lie to you - I took a lot of time getting the information together
for "The Leadership Secret". Plus I've made sure that the
audios were recorded professionally so that they sound just as good
as any audio you'd hear that was recorded in a studio. (If you don't
believe me - just wait until you listen to it!)
Plus I have had videos created, transcripts professionally edited, and
created the workbook that brings what you learn all together.
So if I invested my time to investigate, summarize, and record
a resource that promises that you'll immediately discover 'underground'
secrets about leadership from real people... how much would you be willing
to invest in it?
If you were searching for these useful tips yourself, it would easily
take you months (or even years!) to discover them. But obviously, you
DO NOT have that kind of time because YOU WANT to do other stuff that
you actually enjoy!
if you go ahead and buy several leadership books or ebooks, you'll end
up spending over $200.00 or more. Mind you, these books are NOT about
the experiences of REAL people like you want, but a general opinion
by some 'expert' who probably didn't even have any experience of leadership
Remember...EVERY week, you will get FOUR to-the-point mini-lessons
that you can choose to watch on video, listen to the audio, or read.
(That's sixteen mini-lessons every month!) Plus you will also get the
Workbook personally written by me that will pull it all together.
I'll be honest with you. I've been advised by my friends in the corporate
world that I should charge at least $47 a month for "The Leadership
Secret". Most corporate programs cost ten times that yet deliver
only a fraction of what YOU will learn about leadership in this Program!
But...as I don't have huge sales and staff overheads like those corporate
trainers - I want to pass those savings onto YOU!
I truly believe that you NEED to see what "The Leadership Secret
" can do for you - so, for a limited period, you can be
locked in at the Charter Member's rate of just $27 per month! That
only works out at a ridiculous $1.68 per lesson - and that's without
the weekly screensaver and workbook!
I can't see how any other training on leadership based on REAL LIFE
and not just theory can match that for price, quality and value!
only that - I will also honor my usual guarantee. So the risk is 100%
Money-Back 'No-Risk' Guarantee: I truly
believe that you will be completely thrilled by "The Leadership
Secret" as I know that what we will learn together has
already changed the lives of the many people already.
for your peace of mind, know that a refund is available anytime
for the next 60 days if you are dissatisfied for any reason.
The risk is all mine. If, once you start the Program, and you're
not sure if it's right for you - then feel free to ask for a
refund - no questions asked.
You're reading this for a reason.
There IS a secret to becoming indispensable
in your job - no matter what is going on in the world - and it's all
laid out for you - right here...
charge will be $27. You will then be charged $27/month for 4 months
after your initial charge has been made.
You can cancel with no obligation at any time.
it from me...wherever you are in your job right now - you CAN become
a fantastic and inspiring leader who is literally indispensable in their
You can either try to work it all out yourself (which, let's face it
- hasn't worked so far as otherwise you wouldn't be reading this!) or
you can let me use my years of experience to help you.
In the current economic climate, ANY advantage you can have over the
people you work with - the better!
Now's your chance to finally do something with your job and
career - and start showing the hidden potential that you undoubtedly
So what are you waiting for?
You will be amazed at how simple and easy it is to apply what I share
with you IMMEDIATELY. But if by any chance you find that "The Leadership
Secret" is not suitable for you, you are protected by my
100% ironclad money back guarantee for the next 60 days. If
you're not happy, then I'm not happy...so I'll be glad to give you a
full refund - no questions asked.